Meet KEVIN
WEBBY Award-winning writer, editor & creative director. Loves talking, tacos and all things pop culture.
With over 15 years of writing experience on both the agency and brand side, Kevin has helped mold and shape some of the nation’s most iconic names in fashion, sleep, beauty, food, spirits and credit. A graduate of the world-famous Texas Creative ad portfolio program at UT Austin, Kevin brings conceptual thinking, clear-headed strategy and strong leadership to every project.
He currently oversees copy direction for all copywriters on the in-house creative team at Mattress Firm, America’s #1 mattress retailer, along with marketing for its sister company, Sleep.com. This team writes everything from POP, product descriptions, packaging, radio spots, branding & promotional emails, social posts and even blog entries.
And for over a decade, Kevin was a copywriter and creative director at Macy’s in-house digital agency in NYC, helping develop the brand into a leader in fashion and entertainment. This group produced a high volume of branded editorial content across all channels, with a focus on digital. His many areas of leadership included overseeing the legendary retailer’s Black Friday campaigns, mobile app marketing, multi-channel promotions, customer retention & behavior emails, and all marketing for the Macy’s Star Rewards loyalty program and credit cards.
As a dedicated people leader, Kevin champions curiosity, innovation and collaboration. When he’s not producing best-in-class copy with talented folks, you can often find him at the movies, globetrotting (15 countries and counting), and visiting any bookstore he comes across. He currently lives with his partner in San Francisco.