2020 MACY’s CUSTOMER ENGAGEMENT
1) Covid-19 communications 2) Email from CEO to entire Macy’s customer database re: Black Lives Matter 3) Triggered email // Creative Director, Copy: Kevin Taylor
2018-2020 MACY’s STAR REWARDS: IN-STORE, DIGITAL & DIRECT MAIL
Creative Director, Copy: Kevin Taylor Copywriters: Kevin Taylor, Josh Muhlbaum, Robin Banning, Michelle Guerrere, Emily McNeely Creative Manager, Design: Ricardo Rodo
